Google, for example, owns googl. Using domains to support a creative campaign can be a great way to gain traction. Say your company sells perfumes and your primary domain is wonderfulfragrance. If you wanted to promote your new scents especially for man's best friend, it'd make sense to create a landing page and register a dedicated domain for your promotional campaign, for example wonderfulfragrance. Because that domain is simpler to promote and easier to remember than wonderfulfragrance.
A dedicated landing page and URL also makes it easier to track the success of your creative campaign. It can also be a good idea to register ccTLDs country code top-level domains , like. One reason is that search engines really like ccTLDs. In fact, they give ccTLDs a lot of importance, which is why it ranks at the top in the list of elements search engines use to determine country-level targeting.
That means that ccTLDs can help improve your site's search engine performance in these countries. Registering country-specific domains can also help prevent your competitors from profiting from geographically distinct versions of your brand name — that's why brands like Nike register domains such as nike.
Smart businesses register generic top-level domains gTLDs , such as. I had this idea that thinking of an idea and buying a domain counted for something. You have new content, or new products that you want to promote…but it does not quite fit under the domain that you have. You consider buying a new domain name for that new content or new product instead of using your existing domain.
Well, you will be starting from ground zero in terms of audience, search engine indexing, and content. Here we go —. Suppose you own several dozen domain names…are you actually going to be able to keep all those sites updated, much less fresh, relevant, and promoted? Even most full-time bloggers cannot keep up with more than 4 without a team — and those are typically people who really know what they are doing. If you can and you plan on supporting the new site — buy the domain…otherwise wait for another day.
There will always be another domain name. And why will there always be another domain name? Because the domain name should always follow the successful business. Because first, boring domain names are just that — boring. Or spend money on a domain just because it seems to be unique and useful. A good domain name is irrelevant to the success of the business — notice that North Face uses TheNorthFace. A very successful social media company uses the domain name bufferapp.
After all — who cares about the brand when you can get traffic from search engines! Several factors can play into the decision to buy more than one domain name. Do any of these apply to you? Look-alike or sound-alike names If a competitor sets up a similar-sounding domain name and website, your potential customers might be tricked into visiting that site instead of yours.
Or, if you want to change your company name, you should buy and host the website on the new domain name, and set up the old domain name to forward to the new one.
Descriptive name Different people might think of your brand or website in different ways, and not always by its official name. Depending on what services you provide or products you sell, you may want to register a domain name that describes your business alongside the business name itself.
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